Mobilising connections with art

TitleMobilising connections with art
Publication TypeJournal Article
Year of Publication2019
AuthorsRoss J, Knox J, Sowton C, Speed C
JournalInternational Journal of Heritage Studies
Volume25
Issue4
Pagination395 - 414
Date Published2019/4/3
Type of ArticleArticle
ISBN Number1352-7258
Keywordscultural heritage engagement, digital engagement, interpretation, mobile devices, mobilities theory, visitor experience
Abstract

This article offers insights into how digital methods in cultural heritage settingscan help evoke and understand the richness of visitor engagement andinterpretation, especially in relation to expressions of ownership. Drawing on theArtcasting research project, which examined how galleries can inventivelyevaluate visitors’ engagement with art, we propose that, in addition to looking for commonalities and stability in visitors’ articulation of engagement, it is beneficial to look for ways to make sense of difference. The project drew on theories of mobility to explore visitor engagement with cultural heritage, creating an artcasting platform that invited visitors to ‘cast’ artworks to another place or time. We analyse artcasting data through two ‘movements’. The first uses thematic analysis of artcasts to show how visitors to two ARTIST ROOMSexhibitions expressed ownership in relation to their engagement with artworks.The second demonstrates how individual responses can be put into relationshipand understood as an articulation of engagement that moves beyond theinterpretive authority of the gallery or any one visitor. The article contributes new perspectives to understandings of articulation and engagement and theirrelationship to the production of heritage, and reflects on implications for moving digital practice towards more complexity and diversity.

DOI10.1080/13527258.2018.1493698
Short TitleInternational Journal of Heritage Studies
Abstract

This article offers insights into how digital methods in cultural heritage settingscan help evoke and understand the richness of visitor engagement andinterpretation, especially in relation to expressions of ownership. Drawing on theArtcasting research project, which examined how galleries can inventivelyevaluate visitors’ engagement with art, we propose that, in addition to looking for commonalities and stability in visitors’ articulation of engagement, it is beneficial to look for ways to make sense of difference. The project drew on theories of mobility to explore visitor engagement with cultural heritage, creating an artcasting platform that invited visitors to ‘cast’ artworks to another place or time. We analyse artcasting data through two ‘movements’. The first uses thematic analysis of artcasts to show how visitors to two ARTIST ROOMSexhibitions expressed ownership in relation to their engagement with artworks.The second demonstrates how individual responses can be put into relationshipand understood as an articulation of engagement that moves beyond theinterpretive authority of the gallery or any one visitor. The article contributes new perspectives to understandings of articulation and engagement and theirrelationship to the production of heritage, and reflects on implications for moving digital practice towards more complexity and diversity.