Magic Cloud: ESRC Business Booster

This project works with local educational organisations to explore the potential of an Internet of Things platform for early learning.

Informed by research in the Children and Technology group, the Magic Cloud is an Internet of Things platform that wirelessly links soft toys to digital content to support early learning in the home and nursery. The Magic Cloud supports children’s learning through play, song and guided interaction from parents.


In this project, we will work with potential partner educational organisations to explore ways that the Magic Cloud can extend the learning experiences they offer through soft toys they already sell.


Magic Cloud Leaflet

Research areas
Children & Technology
Research team

Andrew Manches (PI)

Libby Odai (Research Assistant)

Key contact
Dr Andrew Manches

ESRC Business Booster £10,000


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Opportunity: Internet of Toys Technical Intern


Job Purpose:

This post focuses on partner building and market research for a novel early learning technology design: The Magic Cloud. The Magic Cloud is an Internet of Things platform linking soft toys to digital animations. Key to this project is building partnerships with local education focused organisations, such as Dynamic Earth, Edinburgh Zoo, or Glasgow Science Centre.