Magic Cloud: ESRC Business Booster

This project works with local educational organisations to explore the potential of an Internet of Things platform for Early Learning.

Informed by research in the Children and Technology group, the Magic Cloud is an Internet of Things platform that wirelessly links soft toys to digital content to support early learning in the home and nursery. The Magic Cloud supports children’s learning through play, song and guided interaction from parents.

In this project, we will work with potential partner educational organisations to explore ways that the Magic Cloud can extend the learning experiences they offer through soft toys they already sell.

Magic Cloud Leaflet



Magic Cloud from Bill Walsh on Vimeo.

Research areas
Children & Technology
Research team

Andrew Manches (PI)

Libby Odai (Research Assistant)

Key contact
Dr Andrew Manches

ESRC Business Booster £10,000


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